Years of planning have finally culminated in the 2022 Gray Cup launch party.
Crystal Stus, marketing director for the CFL’s Saskatchewan Roughriders, said Wednesday she’s eager to get fans hooked.
“We’re well-staffed (and) well-equipped and we’re excited to welcome people from across the country,” Stus said.
The Gray Cup kick-off party began Wednesday at 5 p.m. and will continue until 10 p.m. at the International Trade Center. The Gray Cup trophy will be presented after a trip on Highway 11 from Saskatoon, and Regina musician Colin James will perform.
The digital zone, which is located just outside the doors of the launch party, offers seven different activation sites.
Stus said it was a priority to include technology in games.
“We wanted to introduce more people to football this year, and it was a great way to reflect technology and sport,” Stus said.
The digital zone will feature activities like a V/R-cade, where you can launch dodgeballs with your friends via a VR set. There’s a “Pose with the Pros” photo booth where people can choose which CFL team to take a photo with and Field Goal Frenzy, a life-size projection field goal competition.
The NexGen Energy Street Festival is slated for Thursday and promises winter wonderland with a 30-foot tube slide.
The Digital Zone, SaskPower Family Fair, Huddle in the Heartland, Gainers Heartland and a Community Stage are all free to the public and will run Thursday through Saturday from 11 a.m. to 9 p.m.
“We really wanted to make this festival engaging and inclusive for families and people of all ages,” Stus said.
Team party halls are also slated to begin on Thursday, with tickets available for $104 to go to halls for all REAL District teams. Riderville will be the largest party venue and will feature a 100-foot-long super bar.