– KT&G Sangsang University. The Korean Language Institute held a non-contact Korean culture festival
– To commemorate the day of the proclamation of Hangul, provided a place for cultural exchange between Korea and Indonesia through activities such as drawing imaginary designs and making traditional accessories
Seoul, South Korea, October 25, 2021 /PRNewswire/ — KT&G, an international company, successfully organized a Korean culture festival in collaboration with international NGO BBB Korea to foster language and cultural exchanges with young Indonesians.
At October 9 2021, the ‘KT&G Sangsang Univ. Korean Language Institute, located at Surabaya, presented the Korean culture festival On-Air. It was an event to easily learn and discover Korean culture with the participation of young Indonesians.
Considering the COVID-19 situation, this event was held online using SNS channels such as ZOOM and Instagram. As a result of the report, about 160 young Indonesians participated in this event and it was confirmed that young Indonesians have great interest in Korean culture.
As the main program, an imaginary drawing contest using hangul consonants and vowels was organized. Various works reinterpreting the imagination-based Hangul were submitted and garnered huge response.
In addition to the drawing contest, lectures given by a Korean traditional knot maker and a hands-on activity of making accessories with traditional patterns were held. Additionally, an event was held to post a video of Hangul speed reading, the so-called “Tongue-Twister” challenge, on SNS.
‘KT&G Sangsang University, Indonesia‘, which sponsored this event, is KT&G’s distinctive social contribution channel supporting the skills development activities of local university students. Since 2017, KT&G operates ‘Sangsang Univ.’ in Jakarta and Surabayarespectively, to help young Indonesians broaden their cultural experiences and develop their abilities.
KT&G Sangsang University. in Jakarta offers lectures on culture and arts, hobbies and career development, as well as opportunities for various cultural exchanges, which Indonesian university students have difficulty accessing. KT&G Sangsang University. in Surabaya offers Korean language and cultural experiences through contactless channels, focusing on the Korean Language Institute. KT&G Sangsang University, Indonesia plans to continuously provide various cultural events and development programs for the local community to help young people in this region become talents who will contribute to the local community.
Jaeyoung ChoHead of KT&G Global Headquarters said, “We prepared a place for young Indonesians to discover Korean culture on the occasion of Hangul Day, a day commemorating the creation of the Korean language. We will continue to help actively promote exchanges between Korea and Indonesiaand play a role as a global corporate citizen through various social contribution activities.”
KT&G is the world’s 5th largest tobacco company by market share and sales volume. Even after the Korean tobacco market was opened in 1988, it maintained its No. 1 market share of 64% (in 2020), despite fierce competition from multinational and global companies such as PMI, BAT, etc.
Last year, KT&G recorded KRW 5.316 billion in consolidated sales. This company is a group company that not only owns the tobacco business, but also large business portfolios such as functional health foods, real estate, and biopharmaceuticals and cosmetics.
In particular, KT&G is expanding rapidly in overseas tobacco and dry food markets. Last year, it entered the markets of more than 30 countries despite difficulties due to the COVID-19 pandemic and became a global tobacco company exporting to 110 countries. Furthermore, it announced that it aims to become the 4th largest global company by expanding its export territory to around 200 countries by 2025.
For the case of IndonesiaKT&G entered the market in July 2011 by acquiring a local tobacco manufacturer, “Trisakti” to secure the manufacturing technology of Crete cigarettes (Indonesian original product) and its excellent quality.
In February 2013PT KT&G Indonesia, a company that directly manages distribution and logistics in Indonesia, has been established. Since 2016, KT&G has taken the lead in creating local jobs through the recruitment of approximately 900 people per year and 4,800 people in total.